MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - June 24, 2022 12:00 - 12 minutes - 11.3 MB - ★★★★★ - 169 ratings
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Previous Episode: Personalizing B2B Marketing in an Evolving Marketplace -- Derrick Jenkins // Owler
Next Episode: Two Decades of B2B Lead Gen Learnings -- Nelson Bruton IV // Interchanges

Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor’s next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition. Show Notes

Connect With:

Derrick Jenkins: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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