MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Unifying The MarTech Data Stack -- Kevin Tate // Clearbit

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - March 31, 2022 12:00 - 14 minutes - 13.2 MB - ★★★★★ - 169 ratings
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Previous Episode: Marketing Data Philosophy -- Kevin Tate // Clearbit
Next Episode: Cookies Depreciation's Impact On Data Strategy -- Kevin Tate // Clearbit

Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Ensuring that your MarTech stack keeps up with all the different channels and apps is definitely a challenge. Which begs the question of whether you should be unifying your MarTech stack or making those touchpoints smarter. Today, Kevin talks about how to unify the MarTech stack. Show Notes

Connect With: 

Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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