Technical Debt Is Hindering Your Marketing Team -- Lindsay Rothlisberger // Zapier
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - May 05, 2022 12:00 - 15 minutes - 14 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Engagement In Virtual Events -- Daniel Moss // We and Goliath
Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. As your marketing tactics and strategies grow and develop, the need will arise to migrate data to a new platform. After migration, you may notice a drop in your marketing metrics which could signal that technical debt has taken place. Today, Lindsay talks about the reasons technical debt is hindering your marketing team. Show Notes
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