Scoring An Industry Using Mental Models -- Kyle Williams // Brickstack
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - April 13, 2022 12:00 - 17 minutes - 16.2 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Context On Mental Models -- Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle talks about pain scoring case studies. Show Notes
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