Reward & Loyalty Program Creation -- Birk Cooper // Fetch
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - December 19, 2022 12:00 - 20 minutes - 18.6 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Science is Changing Advertising -- Dr. Duane Varan // MediaScience
Next Episode: Creating the Fetch Price Index -- Birk Cooper // Fetch
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands and help them to build long-term relationships with consumers. Furthermore, the data these programs produce enables brands to create long-term value for consumers and long-term revenue generation for the brands. Today, Birk discusses loyalty and reward program creation. Show Notes
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Birk Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.