Return of Rideshare as a Premium Digital Channel -- Cherian Thomas // Octopus Interactive
MarTech Podcast // Marketing + Technology = Business Growth
English - December 04, 2022 12:00 - 13 minutes - 12.6 MB - ★★★★★ - 146 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-of-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare as a premium digital marketing channel. Show Notes
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