Preparing for Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream
MarTech Podcast // Marketing + Technology = Business Growth
English - December 14, 2022 12:00 - 11 minutes - 11 MB - ★★★★★ - 146 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation draws closer, marketers and advertisers are looking for alternatives to traditional analytics to understand user behavior. While cookies will not be completely eliminated from browsers, the advertisers that do not have their own inventory, website, or the ability to track user first-party data will not be able to function effectively once the deprecation is completed. Today, Constantine discusses preparing for Google Chrome's cookie restrictions. Show Notes
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