Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - November 15, 2021 12:00 - 16 minutes - 15.1 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Omnichannel Experiences That Drive Loyalty -- Josh Francia // Blueshift
Next Episode: What Is Dark Funnel -- Chris Walker // Refine Labs
Chris Walker, the CEO of Refine Labs, explains the difference between right and wrong in marketing. Today, a lot of marketers get distracted by metrics that don’t even affect their bottom line. You want to be looking at factors that count toward your business success. So today, Chris talks about measuring marketing without vanity metrics. Show Notes
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