Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - November 17, 2021 12:00 - 16 minutes - 14.8 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What Is Dark Funnel -- Chris Walker // Refine Labs
Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought leadership content. Buyers are concerned with the ‘quantity over quality’ approach being broadly applied. Today Joe talks about whether there is too much B2B thought leadership. Show Notes
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