How We Built Content-as-a-Service -- Benjamin Shapiro & Todd Hines // I Hear Everything
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - December 27, 2022 12:00 - 14 minutes - 13.4 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. After doing the MarTech and Voices of Search podcasts, I Hear Everything was able to standardize, automate, and replicate their processes. Out of that emerged the content as a service model that they’ve since been able to apply in order to help other brands grow their own podcasts and drive the impact of podcasting. Today, Benjamin and Todd discuss how they built content as a service. Show Notes
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