MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

How To survive A Cookieless Era? -- Anna McMichael // Partnership Director

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - November 22, 2021 12:00 - 12 minutes - 11.4 MB - ★★★★★ - 169 ratings
Marketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Does Thought Leadership Still Work? -- Joe Kingsbury // Edelman
Next Episode: Which Publishers Are Winning The OTT Competition -- Anna McMichael // Partnership Director

Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether we are looking at CTV or OTT, we cannot ignore the effects of cookie and tracking removal on media channels. With third party data on its way out the door, Anna talks about survival in the cookieless era. Show Notes

Connect With: 

Anna McMichael: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Twitter Mentions