MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

How Automation Can Help Solve Technical Debt -- Lindsay Rothlisberger // Zapier

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - May 06, 2022 12:00 - 10 minutes - 10.1 MB - ★★★★★ - 169 ratings
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Previous Episode: Technical Debt Is Hindering Your Marketing Team -- Lindsay Rothlisberger // Zapier
Next Episode: Creating Timely & Relevant Messages -- Josh Wetzel // OneSignal

Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. In marketing ops, it can be frustrating to be unable to address all technical debt immediately. However, it's critical that we prioritize business impact over perfection when it comes to marketing automation. Today, Lindsay talks about how automation can help you solve for technical debt. Show Notes

Connect With: 

Lindsay Rothlisberger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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