Emergence Of The CRO -- Doug Bell // LeanData
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - May 09, 2022 12:00 - 13 minutes - 12.2 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Driving Engagement Thru Personalization -- Josh Wetzel // OneSignal
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. There’s no denying that lines between marketing and sales have blurred considerably over the years. With the emergency of the CRO role, should CMOs be worried that they won’t have a job very soon? Today, Doug talks about the emergence of Chief Revenue Officers. Show Notes
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