Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain, discusses SaaS retention and collaboration between customer marketing and success teams. Customer success teams have great insights about the challenges customers are facing. How does customer marketing tap into these insights to create more impactful campaigns? Today, Jeff talks about the overlap between customer marketing and customer success. Show Notes

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Jeff Breunsbach: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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