Customer Marketing vs Customer Success -- Jeff Breunsbach // Higher Logic
MarTech Podcast // Marketing + Technology = Business Growth
English - April 04, 2022 12:00 - 18 minutes - 16.5 MB - ★★★★★ - 146 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Brainstorming The MarTech Community -- Etienne de Bruin // 7CTOs
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain, discusses SaaS retention and collaboration between customer marketing and success teams. Customer success teams have great insights about the challenges customers are facing. How does customer marketing tap into these insights to create more impactful campaigns? Today, Jeff talks about the overlap between customer marketing and customer success. Show Notes
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