Creating the Fetch Price Index -- Birk Cooper // Fetch
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - December 20, 2022 12:00 - 14 minutes - 13.2 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Reward & Loyalty Program Creation -- Birk Cooper // Fetch
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we’re starting to see a shift in demand, and, with purchase behavior being ‘up for grabs’ with shoppers, the data the Fetch Index Price provides is crucial for brands looking to grab market share and change buyer behavior long-term. Today, Birk discusses creating the Fetch Price index. Show Notes
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