Building Recurring Sponsorship Revenue -- Benjamin Shapiro & Todd Hines // I Hear Everything
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - December 28, 2022 12:00 - 13 minutes - 12 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. Recurring revenue is more valuable than one-off revenue, and that was I Hear Everything’s aim when they decided to overhaul their sponsorship programs. By standardizing these programs, they’ve been able to build a recurring revenue model and they can now help other podcasters grow and monetize their service. Today, Benjamin and Todd discuss how they’re building recurring sponsorship revenue. Show Notes
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