MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Blending Humans, AI, & Automation -- Erica Salm Rench // rasa.io

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - April 27, 2022 12:00 - 13 minutes - 12.7 MB - ★★★★★ - 169 ratings
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Previous Episode: AI-Led Content Creation -- Erica Salm Rench // rasa.io
Next Episode: Infusing Storytelling Into Marketing -- Adriana Gil Miner // Iterable

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together. Show Notes

Connect With: 

Erica Salm Rench: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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