Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection
MarTech Podcast // Marketing + Technology = Business Growth
English - November 25, 2021 12:00 - 22 minutes - 21 MB - ★★★★★ - 146 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, Quimby discusses how to avoid the third-party graveyard. Show Notes
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Quimby Melton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.