Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has undergone many changes. Without things like Google Analytics, how did past marketers analyze their results? Today, Tricia talks in detail about the pre-digital era of marketing. Show Notes

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Tricia Gellman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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