MarTalk with host Angela Earl
7 episodes - English - Latest episode: about 5 years ago - ★★★★★ - 6 ratingsMarTalk is a podcast focused on revenue operations hosted by Angela Earl. Interviews will feature real people who’ve solved real problems faced by our industry. From technologists with revolutionary software to strategists with cutting edge ideas, the show will be a place for both industry veterans and young professionals alike to learn and grow.
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Episodes
Connecting Content with Your Buyer
June 04, 2019 23:00 - 20 minutes - 46.5 MBGuest: Carter Stepanovsky Guest Title: Senior Director of Professional Services at Kapost In 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire fu...
A Return to Always On Marketing
May 22, 2019 06:00 - 18 minutes - 25.3 MBThe current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts.
Turning Customer Feedback Into Buyer-Centered Campaigns
May 07, 2019 17:00 - 29 minutes - 40.3 MBHost Angela Earl talks with Mark Evertz at The Pedowitz Group about challenging conventional wisdom when it comes to marketing.
Measurement + Optimization with Erin Kelley of Annuitas
April 24, 2019 02:00 - 15 minutes - 21.7 MBHost Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.
Putting Artificial Intelligence to Work: with guest George Verey of Hubb
April 09, 2019 16:00 - 14 minutes - 32.4 MBHost Angela Earl interviews George Verey, Marketing and Sales Operations at Hubb on the subject of how to put Artificial Intelligence to work. Everyone talks about AI, and it's been a buzz word for a while, everyone claims to have it, but how is it that teams are struggling to actually implement it?
Put your account-based plans into action: with guests Nida Chughtai and Asher Mathew
March 26, 2019 15:00 - 26 minutes - 60.8 MBHost Angela Earl interviews guests Nida Chughtai and Asher Mathew. Chughtai is the Vice President of Marketing at Mintigo, a B2B customer intelligence platform for marketing and sales that provides insights and buying signals driven by artificial intelligence. Mathew is the Vice President of Business Development for Lean Data, a Revenue Ops platform that enables revenue teams to manage all go-to-market motions.
Introduction with host Angela Earl
February 02, 2019 01:00 - 49 seconds - 1.98 MBIntroducing the MarTalk podcast with host Angela Earl.