Brand Centric: Beyond Basic Branding
Marnie's Friends Talk Radio
English - April 11, 2018 20:00 - 1 hour - 54.7 MB - ★★★★★ - 1 ratingSociety & Culture aha moments transformation perspective shifts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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During this hour with Marnie and guest, Karen Leland, you’ll discover:
The 5 Functions of Brand Alignment
How to Walk the Branding Talk
How to Line Up All Your P’s & Q’s: 3 Ways Customers Judge Your Company Brand
Why Brand Is Everyone’s Business: All Employees as Brand Ambassadors
How to Let Brand Energy Drive Brand Design
How to Utilize the Power of Teams to Drive Continuous Brand Improvement
How to Create Narrative-Driven Standards
Over the past 25 years, Karen Leland has successfully worked as a management and marketing consultant, has written 8 books, spoken and been interviewed around the world and is the founder of Sterling Marketing Group. www.SterlingMarketingGroup.com.