Google restricting remote work freedoms – Should you?

Google is pushing back on remote work. But not every large business is taking the same approach. What questions should you be asking yourself and what is an effective remote work strategy for your business?

0:00 - Intro

4:18 - How remote work has treated us during the pandemic

6:57 - Decisions large businesses are taking regarding remote work

10:33 - Why hiring a director remote work might not be a good idea

15:51 - How does the place of work influence value creation

19:35 - How to protect employees from overworking themselves at home

22:28 - Do it like Spotify - Here is why

27:00 - Closing notes

Article laying out Google’s remote work strategy: https://www.cnbc.com/2021/03/31/google-speeds-partial-office-reopening-and-puts-limits-on-remote-work.html

Article reporting on Amazon’s new headquarters: https://www.forbes.com/sites/jackkelly/2021/02/02/amazons-new-massive-second-headquarters-sets-the-stage-for-employees-returning-to-an-office-setting/?sh=3dd594e96076

Article referring to Twitter, Square and others: https://www.forbes.com/sites/jackkelly/2021/04/01/google-wants-workers-to-return-to-the-office-ahead-of-schedule-this-looks-like-a-blow-to-the-remote-work-trend/?sh=500494f61575

Study conducted by the German IFO-Institute: https://www.ifo.de/en/node/56686

Article about the new role director remote work: https://www.fastcompany.com/90573992/more-companies-are-hiring-a-director-of-remote-work

Article about Spotify’s strategy: https://www.forbes.com/sites/jackkelly/2021/02/12/spotify-will-let-employees-work-from-anywhere-they-do-their-best-thinking-and-creating/?sh=6dc0ed2ae046

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Please make suggestions for publications (English only) to deconstruct in the comments section or via email to [email protected].

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About MarkUp News: Challenging Mainstream Management Advice

As a leader, how do you know if the mainstream management advice you consume is reliable? And if everyone follows the same opinion, how do you avoid mediocracy? In this show Mark Poppenborg dissects mainstream publications on management, organisational change and work as a whole. Train your critical thinking, get practical inspiration and benefit from an unconventional and highly successful perspective on leadership and organisational design. Mark is the founder and creative force behind intrinsify, a group of companies that leads businesses towards modern leadership, post-bureaucratic organisational design and purposeful work by advising and educating decision makers in key roles.

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