Thumbs up … or down on Facebook’s name change? We asked a pro.
Marketplace Tech
English - November 02, 2021 10:00 - 9 minutes - 11.8 MB - ★★★★★ - 1.2K ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How effective is data at predicting environmental change?
When companies change names, sometimes they stick. Google introduced Alphabet six years ago, and it seems to have worked out. Netflix tried to introduce Qwikster a decade ago, and it definitely didn’t. Now, Facebook is taking on Meta as its new corporate name. Marketplace’s Kimberly Adams speaks with Anthony Shore, a linguist who founded the company Operative Words to name companies and products. He said that when it comes to a corporate rebrand, Meta … pretty much works.