It’s a lot harder to get out the vote during a pandemic
Marketplace Tech
English - July 22, 2020 10:13 - 7 minutes - 11.8 MB - ★★★★★ - 1.2K ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: An Instagram account is exposing influencer inequality
Political strategists and organizers are trying to find new ways to reach voters and potential voters while social distancing. Which is tough because research shows that in-person interactions are usually the most effective technique. Now, organizers are turning to the old idea of a turnout captain — a local volunteer who whips up voting interest — combined with targeted data and, sometimes, apps. And they’re finding that combination can really work. Molly speaks with Marketplace’s Kimberly Adams, who covers money and politics.