Instagram makes lots of money. Now creators want some of the profits.
Marketplace Tech
English - February 11, 2020 11:30 - 5 minutes - 11.8 MB - ★★★★★ - 1.2K ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In recent days, we’ve started to find out how much money YouTube and Instagram are making. During its recent earnings report, Alphabet said YouTube made just over $15 billion in advertising sales in 2019. Sarah Frier, a reporter at Bloomberg, reported that Instagram made $20 billion last year in ad sales, more than a quarter of Facebook’s total revenue. But YouTube shares its ad revenue with the creators on its platform and Instagram doesn’t, even though both rely on a steady stream of uploads from their users. Frier told host Molly Wood that soon IG creators will want some of that money.