Admit it, you rank your friends by how much they annoy you. Now, Google’s doing it for websites.

What drives you nuts about surfing online? Maybe it’s news sites that autoplay videos or cooking pages that bury their actual recipes below expanding ads. Or maybe it’s your dad, who keeps sending you links to Hampster Dance. Well, for some of the things that make you pull your hair out while browsing, there may be hope. By the end of the month, Google will change how it ranks websites, so that ones that are harder to load are ranked lower. Will that make websites less annoying? Marketplace’s Jed Kim speaks to Simon Schnieders, founder of the search engine optimization agency Blue Array.