I'm delighted to release the very first episode of Marketplace Mechanics! In this episode, I speak with Daniel van Binsbergen, the CEO of legal marketplace, Lexoo.

Episode overview.


2:08

Interview Begins


3:16

First Week at Lexoo


4:00

MVP of Lexoo


4:45

First booking


5:20

Customer acquisition


5:52

How did you meet your co-founder?


6:29

Supply and demand – which first?


7:37

Balancing the needs of supply and demand


9:35

Building the team


10:27

International expansion


13:13

Creating community

(AirBnb, YunoJuno, Monzo)


15:19

Competition


16:40

Quoting Systems – Supplier Fatigue


16:15

Pricing


19:40

Business Model


20:54

Commission


22:02

Disintermediation


24:16

Favourite part of building a marketplace?


25:53

Why start a marketplace? Why not a legal firm?


27:08

Fundraising for marketplaces vs SaaS businesses


28:38

Tell me something about Lexoo that very few people know