The reality of becoming an influencer

Being an influencer might sound like the best job in the world, but viral content creator Sid Raskind, who has over 4 million TikTok followers, says that it’s a lot harder than it looks. 

Think you’re financially inclined? Learn more about the reality of influencer life:

A very small number of influencers earn the majority of money and views
Black influencers are paid less than white influencers, and the racial pay gap might be worse for influencers than people in other industries 
Are influencers actually earning money for their clients? 

Are you in an educational setting? Here’s a handy listening guide.

This podcast is presented in partnership with Greenlight: the money app for teens — with investing. For a limited time, our listeners can earn $10 when they sign up today for a Greenlight account.