Purposeful Online Marketing
30 episodes - English - Latest episode: 3 months ago -A podcast for small business owners and solopreneurs who want to learn the essentials of online marketing so they can promote their business effectively and authentically without wasting time, money or energy.
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Episodes
Ep 21: Unglamorous Marketing: Create Your 2024 Online Marketing Plan
January 31, 2024 15:06 - 21 minutes - 17.7 MBHot take: a lot of the things that make online marketing successful are not exactly the most glamorous. But they DO make the fun parts of marketing, well, more fun… because they usually provide the function, purpose and mode of efficiency. This week’s episode will help you understand what an online marketing plan is, why you need one, and the function it serves in your overall business strategy. The short version is - an online marketing plan helps you avoid shiny object syndrome ...
Content Analysis: Part 2 - Analyze how well your content grows your business - Episode 20
September 01, 2022 14:33 - 35 minutes - 48.7 MBIn Part 2 of our series on how to analyze the effectiveness of your content, we're looking at "middle of funnel" content. This is content that grows your email, SMS or other lists in some way. How do you know if the content designed to grow those audiences is working? Find out on this episode! If you got anything useful out of this episode, shout me out on Instagram. Tag @createinspireconvert The Marketing Strategy Generator*: https://www.createinspireconvert.com/marketinggenerator *Us...
Episode 19 - Content Analysis - Part 1
February 10, 2022 21:44 - 15 minutes - 21.4 MBOn this weeks episode, we go over how to measure the effectiveness of the content you're creating to promote your business online. What should you be tracking and considering to know if its really working? Tune in to find out!
Content Analysis: Part 1 - Episode 19
February 10, 2022 21:44 - 15 minutes - 21.4 MBOn this weeks episode, we go over how to measure the effectiveness of the content you're creating to promote your business online. What should you be tracking and considering to know if its really working? Tune in to find out!
How To Come Up With Content Ideas - Episode 18
January 14, 2022 20:39 - 13 minutes - 19.1 MBThis week we're talking about how to come up with ideas for the content you use to promote your business online. It's a little more than randomly scrolling Instagram and hoping inspiration strikes you. There's a system to uncovering what those topics should be, and we break the whole thing down this week.
How and Why to Niche Down Your Content - Episode 17
December 08, 2021 21:36 - 14 minutes - 19.8 MBHow often have you been told to just "niche down" your content so you can find your audience? Here's the truth: niching down IS a good idea... but maybe not for the reasons you're thinking. When you slot yourself into a niche, you create a position for yourself in the market... which helps you stand out from all your competition online. On today's episode, I share with you HOW to do this, and WHY it's important.
Branding: It's Everything For Your Business - Interview with Sydney Hart - Episode 16
August 05, 2020 04:00 - 26 minutes - 24 MBOn today's episode, I interview Sydney Hart, Branding and Design Expert. If you've ever looked at your website, logo, colors, and image and wondered if it was capturing your brand effectively, then this episode is for you! Sydney share some amazing branding insights and secrets that you won't want to miss! And check out her amazing site and portfolio! Sydney's website: https://withhartcreative.studio/ Sydney's Instagram: withhartcreative.studio Here's the video conference software me...
Rethinking the Digital Marketing Funnel - Episode 15
July 19, 2020 21:11 - 27 minutes - 38 MBIn this episode we go over rethinking Digital Marketing Funnel: how it's been pitched to you, the reality of it, how you can flip the funnel process in your strategy, and how you can actually and realistically get a funnel to work! But if you truly want to take your digital funnel further, join our FREE live webinar referenced in the episode (3 Simple Steps for Creating a Successful Digital Marketing Funnel). Simply go to the below URL and join us for our 7/29, 7/30, or 7/31 sessions: ...
The 4 Consumer Buying Behaviors - Episode 14
June 27, 2020 03:04 - 16 minutes - 22.9 MBSometimes we think we know our customers but we really haven't looked at all aspects of them! My husband, Alex Rosen, is filling in for this episode where he covers the 4 Consumer Buying Behaviors you'll want to consider as you think about your own segment of customers. He also details how to adapt and work your business to accommodate to these behaviors.
The 4 Emails Every Business Needs For New Subscribers - Episode 13
June 20, 2020 19:17 - 10 minutes - 13.8 MBHow many times have you been told you need a "welcome sequence" but you weren't entirely sure what that meant? This episode demystifies what a welcome sequence for your email subscribers is, what the emails need to contain, as well as the purpose of each email.
Our Responsibility as Marketers & Business Owners - Episode 12
June 10, 2020 04:00 - 14 minutes - 19.6 MBLet's spend some time thinking about what it means to operate a business responsibly, ethically, and mindfully. Because here's the thing: as marketers and business owners we have a responsibility the people we serve. This means thinking about their needs first. This weeks episode goes deeper into this concept and gives you ideas on how to apply this style of marketing in your own business. In this episode, I reference Episode 395 from the Social Media Examiner podcast with Michael Stel...
How to Move Your Business Online - Part 4 - SEO - Episode 11
May 28, 2020 04:00 - 9 minutes - 13.4 MBOn today's episode, we conclude our series on how to move your small business online with Search Engine Optimization (SEO). We discuss keyword research and strategy and even local SEO. The Small Business Online Transition Plan Workbook referenced that pairs along with this series is a FREE to download at www.createinspireconvert.com/workbook Also, if you're needing to build your email list check out my brand new toolkit at http://amandamrosen.com/lead-magnet-magic
How to Move Your Business Online - Part 3 - Selling Through Multiple Channels - Episode 10
May 07, 2020 04:16 - 11 minutes - 16 MBOn today's episode, we continue our series with part 3 of how to move your small business online. This time we focus on multi-channel selling and integration; from your eCommerce platform such as Google Shopping Ads, the Facebook Pixel, and even Amazon! The Small Business Online Transition Plan Workbook referenced in the episode is FREE to download at www.createinspireconvert.com/workbook Stay tuned next week for our final installment in this 4-part series where we cover SEO best pr...
How to Move Your Business Online - Part 2 - Setting Up Your Online Shopfront - Episode 9
April 23, 2020 04:00 - 14 minutes - 19.7 MBOn today's episode, we continue our series with part 2 of how to move your small business online. We cover specifically setting up your online shopfront; from choosing your e-Commerce platform, to templates, to how it looks on mobile, to payment and checkout options. Tune in for a practical breakdown of all these areas! The Small Business Online Transition Plan Workbook referenced in the episode is FREE to download at www.createinspireconvert.com/workbook Stay tuned in upcoming weeks f...
How to Work from Home - Interview with Jenny Reed - Episode 8
April 16, 2020 04:00 - 33 minutes - 46.4 MBOn today's episode, I interview Jenny Reed, the Director of Operations for a Consulting Firm who has been working primarily from home for the past several years. During our conversation she share insights on how to not only successfully WFH, but also how teams can support each other in this, and what specific habits to work on developing to improve your abilities as a remote worker. Looking toward the future, we also touch on predictions for remote work as we consider a time post-pandem...
How to Move Your Business Online - Part 1 - Creating a Plan - Episode 7
April 07, 2020 04:00 - 6 minutes - 8.85 MBToday's episode is the start of a series on how to successfully move your business online. Specifically, we cover the first few steps: revisiting long term goals, strategizing a new "launch plan," and determining the resources needed for this to happy. This is the first in a 4-part series so stay tuned for new episodes each week! The Small Business Online Transition Plan Workbook referenced in the episode is FREE to download at www.createinspireconvert.com/workbook
Using LinkedIn to Make Meaningful Connections & Get Quality Leads - Interview with Sharon Hartwick - Episode 6
April 02, 2020 04:00 - 37 minutes - 51.5 MBOn today's episode, I interview Sharon Hartwick of The Hartwick Group, a LinkedIn marketing agency whose focus is gathering quality leads through building meaningful relationships with your ideal clients. She walks us through her LinkedIn marketing process and gives us some mind blowing tips. Let's put it this way...I'll never look at LinkedIn the same way. And if you're not using it already, I bet you'll be giving it a second look after this episode. If you or your business need a ma...
Ep 6: Using LinkedIn to Make Meaningful Connections & Get Quality Leads - Interview with Sharon Hartwick
April 02, 2020 04:00 - 37 minutes - 51.5 MBOn today's episode, I interview Sharon Hartwick of The Hartwick Group, a LinkedIn marketing agency whose focus is gathering quality leads through building meaningful relationships with your ideal clients. She walks us through her LinkedIn marketing process and gives us some mind blowing tips. Let's put it this way...I'll never look at LinkedIn the same way. And if you're not using it already, I bet you'll be giving it a second look after this episode. If you or your business need a ma...
How to Use Instagram Hashtags the Right Way - Tip Tuesday
March 31, 2020 04:00 - 4 minutes - 6.8 MBIn today's Tip Tuesday, we cover 3 tips on how to effectively use Instagram Hashtags. Use #createinspireconvert on Instagram to share your favorite tip from the podcast that you'll use OR share your own favorite Instagram hack and we'll turn it into an animated video along with a shout out on the Create Inspire Convert Youtube Channel: https://www.youtube.com/channel/UCDaO_1lQwkS-s7imSVg1LjA And don't forget to #Subscribe to our podcast :-)
Pivoting Your Business - Why, When, and How - Episode 5
March 27, 2020 04:15 - 23 minutes - 32.7 MBOn today's episode we go over why, when, and how to successfully pivot your business. Sometimes making the right change, at the right time, can lead to big gains! We also address our own pivot and name change from "Marketing with Moxie" to "Create Inspire Convert."
How to Engage & Monetize Your Facebook Group - Tip Tuesday
March 24, 2020 04:00 - 8 minutes - 11 MBOn today's Tip Tuesday, we go over how to engage and monetize your Facebook Group. We cover 4 best practices for building engagement and driving revenue to your business. And you'll learn the amazingly effective "Teach-Ask-Teach" sequence to implement into your FB Group.
How to Market & Sell Ethically in Times of Crisis
March 19, 2020 04:00 - 8 minutes - 12 MBOn today's episode, we cover how to market and sell ethically in times of crisis such as we are experiencing with the present pandemic of COVID-19. We cover 3 basic guidelines on how to market mindfully in this current environment to build your customer trust and loyalty and, most importantly, be of service to the greater community.
Ep 4: How to Market & Sell Ethically in Times of Crisis
March 19, 2020 04:00 - 8 minutes - 12 MBOn today's episode, we cover how to market and sell ethically in times of crisis such as we are experiencing with the present pandemic of COVID-19. We cover 3 basic guidelines on how to market mindfully in this current environment to build your customer trust and loyalty and, most importantly, be of service to the greater community.
How to Start & Grow Your Facebook Group - Tip Tuesday
March 17, 2020 04:03 - 7 minutes - 10 MBOn today's Tip Tuesday, we go over 7 key considerations when it comes to creating and growing your Facebook group. Check out last week's Tip Tuesday as well where we covered WHY you should start a Facebook Group right now in 2020!
Consultative Selling - Part 2 - Episode 3
March 12, 2020 04:00On today's episode of Marketing with Moxie, we go over the final 3 phases of the Consultative Selling process as they relate to sales and marketing: Teach, Qualify, and Close!
3 Reasons You Should Start A Facebook Group - Tip Tuesday
March 10, 2020 04:00 - 3 minutes - 5.38 MBOn Today's Tip Tuesday, we go over 3 reasons you should start a Facebook Group right now! Namely, we go over things you should ask yourself in particular which if you answer "yes" to, you should probably consider getting a Facebook Group up ASAP. We'll be covering more about Facebook Groups in our upcoming "Tip Tuesdays": how to create and grow a Facebook Group, what content should you share, how do you manage and engage the group, and you can sell and monetize in your group. So keep p...
Consultative Selling - Part 1 - Episode 2
March 05, 2020 05:00 - 31 minutes - 42.6 MBOn today's episode of Marketing with Moxie, we go over the first 3 phases of the Consultative Selling process as they relate to sales and marketing: Research, Ask, and Listen. Here's a link to the Richardson Selling Model text we reference and recommend on the topic as well: https://www.amazon.com/Changing-Sales-Conversation-Connect-Collaborate/dp/0071823654/ref=sr_1_3?keywords=linda+richardson+selling&qid=1583170946&sr=8-3
Top Marketing & Sales Trends for 2020 - Episode 1
March 04, 2020 14:57 - 30 minutes - 41.4 MBIn today's episode of Marketing with Moxie, we cover what we think are the Top 3 Marketing & Sales Trends to take note of for 2020. Plus, we go over ways you can practically apply these trends in your own business!
How to Get Verified on Instagram or Facebook - Tip Tuesday
March 02, 2020 17:41 - 6 minutes - 8.98 MBOn today's Tip Tuesday, we'll go over how to get your Instagram or Facebook page verified.
Introducing Marketing with Moxie! - Episode 0
February 29, 2020 19:29 - 15 minutes - 20.7 MBWelcome to Marketing with Moxie! We are Alex and Amanda Rosen, a husband and wife duo who bring years of experience from two different angles: sales and digital marketing. In this introductory episode, we go over our professional background & experience. And we also go over what you can expect in upcoming weekly installments of the podcast!