How to change KPI chaos into customer bliss

Unicorny

English - May 21, 2024 04:00 - 22 minutes - 31 MB
Marketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 55. Mastering chaotic markets with advanced management techniques

Next Episode: 57. Sayonara Silos! The power of cross-functional teams in marketing

What’s holding back your business from reaching its full potential?

In this episode of Unicorny, host Dom Hawes and guest Géraldine Tenten discuss how to achieve sustainable growth by focusing on happy customers and avoiding common pitfalls.

With over 20 years of experience in marketing and communications, Geraldine brings a wealth of practical advice on aligning sales and marketing for business success. Can you optimise your conversion rates and create loyal customers at the same time? Let's find out.

Understand why happy customers are key to long-term growth. Learn how to align sales and marketing for maximum effectiveness. Discover how to use real-time data for immediate decision-making.

Get ready to unlock practical strategies and learn how to prioritize what truly matters in your business.

About Géraldine Tenten

A high performing executive expert in Digital Transformation, Marketing and Digital Sales with 25+ years of experience designing and implementing strategies in the technology industry, working in Europe, Canada and USA. Proficient in collaborating across the C-suite to drive revenue and business growth.

Passionate about transforming organizations and partnering with different cultures across roles and skills – bringing diverse teams together through agile methodologies in support of a common vision. Driving engagement and delivering sales results.

Recognised leadership as B2B Marketing and Communications Jury in the DACH Region and ex-IBM Germany board member

Links

Full show notes: Unicorny.co.uk 

LinkedIn: Géraldine Tenten | Dom Hawes 

Website: MANN + HUMMEL

Sponsor: Selbey Anderson 

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