30. Essential assets marketers own to drive business success

Unicorny

English - November 28, 2023 04:00 - 30 minutes - 42.3 MB
Marketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 29. The unmissable playbook to max your influence as a marketer

Next Episode: 31. Don’t be dull. B2B different.

24 Assets that drive digital success

In this episode of Unicorny, we dive straight into the second part of a conversation with host Dom Hawes and guest Daniel Priestley.

You'll discover the importance of creating assets that work for both your business and yourself. Daniel discusses his book, 24 Assets, which breaks down the different types of assets you need to thrive in the digital age. From intellectual property and branding assets to marketing, product, system, and culture assets, you'll gain practical insights on how to leverage each asset to create a successful business.

Daniel finishes this episode with a jaw-dropping insight about AI and it's impact on us all. Don't miss this episode!

About Daniel Priestley

Daniel Priestley is the Co-Founder and CEO of Dent Global, a company that develops entrepreneurs to stand out, scale up, and make a meaningful impact in the world. For over 12 years, he has been leading a team of high performers who deliver award-winning accelerator programs, software solutions, and business books to over 3000 clients across the UK, US, Canada, and Australia.

Daniel’s mission is to help entrepreneurs solve meaningful problems in remarkable ways, using technology, innovation, and influence. He has co-created ScoreApp, a software that automates performance marketing campaigns using quizzes, online assessments, and surveys. He has also written best-selling business books, including Key Person of Influence, Entrepreneur Revolution, and Oversubscribed. Additionally, he is a VIP contributor to Entrepreneur Media and a board advisor of Home Grown Club, a network of high-growth entrepreneurs.

Links 

Full show notes: Unicorny.co.uk 

LinkedIn: Daniel Priestley | Dom Hawes 

Websites: Dent Global| ScoreApp | Selbey Anderson 

Timestamped summary of this episode 

00:01:16 – Introduction to 24 Assets and Key Personnel of Influence

00:02:39 - Intellectual Property Assets

00:03:46 - Brand Assets

00:05:02 - Marketing Assets

00:06:59 - Product Assets

00:12:33 – Key takeaways of the episode so far

00:16:57 - The Future Impact of AI and Hyper Consumption/Production

00:26:29 - The Potential Feudalism of the AI Age

00:27:32 - Becoming a Key Person of Influence

00:28:23 - The Marketer's Role in Protecting Future Value

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Chartable - https://chartable.com/privacy