What We Learned at the 2020 Marketing to Engineers Conference

Marketing to Complex Industries

English - May 08, 2020 15:00 - 39 minutes - 53.7 MB
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For industrial B2B marketing nerds like us, The annual Marketing to Engineers conference (hosted by CFE Media) might as well be a holiday. The 2020 event was held virtually but still packed as much highly applicable marketing knowledge as we've unearthed at past events. Scott Trobaugh chats with VP, Director of Business Development Josh Albert, Executive Creative Director Cliff Lewis and Director of Strategy Alison Fetterman to discuss the pros and cons of virtual events and what they learned at Marketing to Engineers 2020.

“Marketing to Complex Industries” is presented by Godfrey — a B2B marketing agency for industries like yours. Godfrey is built for technical products, discerning buyers and intricate buying cycles. For more information, visit www.godfrey.com.