Preparing for the Real World in College with Professor Vish Iyer PhD

On this episode of Marketing Tip Tea Time , we welcome Dr. Vish Iyer!

Dr. Vish Iyer is a Professor of Marketing in the Monfort College of Business at University of Northern Colorado. He has been teaching undergraduate and graduate courses in marketing and related areas over 30 years. He joined the University of Northern Colorado faculty in marketing in 1985. He holds a bachelor’s degree in mechanical engineering from New Mexico State University, a master’s degree from Western New Mexico University and a doctorate from Texas A&M University. He has taught graduate and undergraduate courses at Western New Mexico University, Texas A&M University, Southern Illinois University at Carbondale and University of Northern Colorado. Dr. Iyer also has over 10 years of business and industrial experience ranging from project/cost engineering, product design and distribution management.

Dr. Iyer has published over 50 manuscripts and made numerous presentations on topics ranging from strategic alliances in business organizations, sport marketing, financial feasibility models for small businesses, product management strategies, co-branding strategies, use of decisions support centers for decision making, to classroom learning models. His research interests also include marketing pedagogy, problem based learning models, and marketing strategy.

Dr. Iyer has designed and taught courses in International marketing management, marketing strategies, marketing problem solving, product management, international business and culture, small business counseling, and physical distribution and logistics.

Dr. Iyer also was the Co-Director of the Small Business Institute at University of Northern Colorado which is responsible for helping local businesses overcome strategic and tactical problem situations.

This season of Marketing Tip Tea Time is sponsored by Whole Brain Consulting and Colorworld. 

This episode of Marketing Tip Tea Time is technically produced by Josh French with assistant producers Phil Van Drunen and Peter Romero at Bikeshop Agency. 

This episode is hosted by Aaron Zimola.