How to Leverage Speaking to Fill Your Coaching Programs – In Just 7 Minutes with Krista Martin



Find out how to speak out your message and convert you audience into clients
Understand the importance and difference of educating from activating especially in speaking
Learn how there’s nothing wrong with you and why it’s more about your marketing

Resources/Links:

Want to learn more on how to achieve a talk that converts? Click here: makeyourmark.com/3steps

Summary

Are you struggling with marketing your expertise and want to learn how to use the power of speaking to turn listeners into clients?

Speaking and presenting can be so much profitable and enjoyable only if you’ve got the right audience and that captivating message that will bridge the gap between their problem and your solution.

Krista Martin is the Founder of Make Your Mark and the Six Figure Impact Academy. As a speaker and 7-figure business coach, she teaches her clients how to fill their coaching programs through speaking and scale their business to multiple six figures.

Sit back and grab a snack as you listen to Krista and what she has to share on how you can use your voice as an excellent and promising tool for your marketing to turn your listeners into active, high-paying clients.

Check out these episode highlights:

01:56 - Krista’s ideal client: My ideal client is a coach who's been in business for a couple of years. They're probably bringing in mid-five figures. And they haven't gotten off that "getting clients hamster wheel".
02:32 - The problem she helps solve: The problem that I solve is really helping people or it's when people are unclear about how to convert from their speaking. So they're speaking on the stage, but they're not getting clients.
03:16 - The symptoms of the problem: This would be the person who does want to share their message in a really big way. And they're getting great feedback when they're in front of the room. But again, it's just like you said crickets.
05:38 - Clients’ common mistakes before consulting Krista: One is, I touched on this a few minutes ago, where it's like, over-educating. So they're just pummeling their audience and their meaning well, with content, these four steps, that kind of stuff.
06:48 - Krista’s Valuable Free Action (VFA): What I would encourage anyone who's listening to this saying is, "I really want to share my message. I'm really wanting to grow”, make a list of someone who's gathering your ideal client.
07:54 - Krista’s Valuable Free Resource (VFR): Want to learn more on how to achieve a talk that converts? Click here: makeyourmark.com/3steps
08:24- Q: What is my favorite charity to donate to? A: There's a homeless animal group here in Atlanta, that's "Angels Among Us", and donating to them is really a part of my bigger impact as a company.

Tweetable Takeaways from this Episode:

“One of my secrets to growing quickly was really learning how to leverage other people's audiences.” -Krista MartinClick To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia where it is indeed sunny, joined today by Krista Martin. Krista, love your stuff. Welcome to the show! Where are you hanging out?

Krista Martin 00:24
I'm hanging out in Roswell, Georgia, just a little bit north of Atlanta.

Tom Poland 00:28
And that's a big place, Atlanta, isn't it? I mean Georgia's a big place.

Krista Martin 00:32
Yes, absolutely.

Tom Poland 00:34
Everything else? Have you lived there long?

Krista Martin 00:37
Oh, I've been here. It feels like I'm a native in the sense I've been here, I hate to say, already 20 years. So pretty much, I guess,