How to Build a Marketing System That Works for Small Business Growth – In Just 7 Minutes with Daisy McCarty

Why you’ve got to check out today’s episode:

Discover how to get more people to say “yes” to your offer without the fearLearn more about the prioritization framework to get your marketing intentions straight and effectiveUnderstand what is “ATM” and where should you properly spend it 

Resources/Links:

Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23web

Summary:

Have you been spending most of your budget on marketing but nothing just seems to be working?

A great marketing system doesn’t start with splurging most of your money into it without getting consistent results. Marketing isn’t supposed to be complicated. Start first with allocating a budget, spending your time wisely, and prioritizing the important high-impact, less-cost aspects of your business.

Daisy McCarty is a fractional chief marketing officer and brand message strategist committed to helping businesses STOP wasting time and money on marketing that doesn’t work.

Listen to Daisy’s recommendable and promising tips on how you can build a marketing system that actually works for you and turns prospects into clients without needing to splurge!

Check out these episode highlights:

01:44 - Daisy’s ideal client: For our small business program here at Blender, it's a solopreneur startup or small business that's under a million in revenue. 

02:12 - The problem she helps solve: I really solve two problems. Number one is helping businesses get in front of more potential customers. And number two is helping them get more of those people to say "yes" to their offer. 

02:32 - The symptoms of the problem: They're always struggling to hit revenue goals. Usually, they're trying tactics kind of piecemeal and hoping that something is going to work.

03:20 - Clients’ common mistakes before consulting Daisy: The most common mistakes are around the assumptions they're making about how marketing works. So half of them think marketing is a mystery. And they just have to try things and hope something's going to work.

04:26 - Daisy’s Valuable Free Action (VFA): I'd like to share a prioritization framework for this one. So number one, you have to be aiming at the right problem. So it's visibility or getting enough traffic to the site or getting people to take the next step. 

06:35 - Daisy’s Valuable Free Resource (VFR): Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23web

07:32 - Q: How much should small businesses be spending on their marketing? A: This is a scary question to ask because most businesses that are starting up or they're smaller are not spending anywhere close to what they should. 

Tweetable Takeaways from this Episode:

“Marketing is a solvable problem. It's not a mystery.” -Daisy McCarty