Learn how to differentiate yourself from the rest of the market and turn website visitors into customers
Find out why going hustle mode isn’t always the best answer to your website problem
Understand the importance of putting proof on your site and where should you actually be placing it

Resources/Links:

To get the FREE Golden Glove Cheat Sheet that will make you stand out, click here: mymarketingcoach.com/golden-glove

Summary

Do you want to know how to turn your website visitors into potential promising clients? Are you ready to stand out from the rest and be the best?

Attracting customers and turning them into clients isn’t all about investing in more ads, putting out more content and hustling more. Most of the time it’s about claying the right message together along with a dash of proof!

Terry Dean has helped thousands of clients attract more new customers online since 1996.

Sit back and listen to Terry as he talks about his magic of messaging in marketing and how you can instantly hook up and turn your site visitors into loyal clients.


Check out these episode highlights:

02:24 - Terry’s ideal client: Ideal clients are consultants, coaches, and online course creators looking to attract more clients online, especially with automated systems.
02:48 - The problem he helps solve: Many experts and professionals struggle to clay a clear message that attracts their clients, especially in competitive markets.
03:33 - The symptoms of the problem: Well, if they're getting visitors to their website, and people aren't buying. People aren't contacting them. People aren't calling them, that's a pretty good sign right there.
04:43 - Clients’ common mistakes before consulting Terry: One of the common mistakes I see people make is they go almost into a hustle mode, where they think that they have to do more, more, and more-- publish more content, go on more platforms until they're like totally overwhelmed and burnt out.
06:19 - Terry’s Valuable Free Action (VFA): I call my basic formula for attracting new customers and clients, I call it the "Golden Glove". And there are five steps in that system. And I'm gonna give you one of the steps right here.
08:12 - Terry’s Valuable Free Resource (VFR): To get the FREE Golden Glove Cheatsheet that will make you stand out, click here: mymarketingcoach.com/golden-glove
08:52 - Q: What are the other four steps? A: We don't really have time to reveal them right here.

Tweetable Takeaways from this Episode:

“Anywhere that you make a big promise, you should immediately back it up with proof.” -Terry DeanClick To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone! A very warm welcome to, yet, another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia joined today by Terry Dean. Terry, the second time around for you. We don't have many guests on the show twice, so you're doing well, sir. Thank you for being here again!

Terry Dean 00:26
I'm honored to be invited back.

Tom Poland 00:29
So, where are you based?

Terry Dean 00:32
Ocala, Florida. It's nice and warm here.

Tom Poland 00:34
Did you say California?

Terry Dean 00:35
Ocala, Florida.

Tom Poland 00:37
Ocala, Florida! Was gonna say California. They're having snow drifts at the moment! Yeah, so that's very, very different. Okay, Florida. Yeah. All right! Thank you for that. So, folks, Terry's got a very pragmatic approach to a subject that is often full of smoke in mirrors, which is marketing. He's helped literally thousands of clients attract new customers online since 1996, almost pre-internet. And most of them must have been in the dial-up days,