How to plan your marketing campaigns for 2021

English - December 21, 2020 00:00 - 19 minutes - 35.6 MB - ★★★★★ - 34 ratings
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Today’s episode is all about planning your marketing for your business next year.

KEY TAKEAWAYS COVERED IN THE PODCAST

· When you are a business owner, it is important to know where you are heading.

· List the key activities you need to do in order to achieve your goals.

· Think about all the things that will be coming up for the whole year and what may affect your business.

· Think about your marketing activities you want to do throughout the year and then plot steps throughout the year.

· If you are launching a new project, work backwards from the launch to get everything sorted.

· Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier.

· Have a brainstorm for each month.

· Add in your lead magnets through the year to promote them and grow your list.

· Do one quarter at a time – more flexible.

· Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order.

· List any possible obstacles – how could you overcome them?

· Think about what you want to achieve from each campaign and how you will measure this.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Have a plan but be flexible with it!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

· My brand new email list building course 01:28

· Planning your marketing for 2021 06:05

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE