Delivering engaging and meaningful automated conversations with ManyChat

Your Dream Business

English - February 15, 2021 00:00 - 45 minutes - 82.9 MB - ★★★★★ - 34 ratings
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Previous Episode: (Small Business Superstar) Reaching out to your target audience using email marketing

Next Episode: (Small Business Superstar) Finding a niche and serving your target audience

Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers.

KEY TAKEAWAYS COVERED IN THE PODCAST

· ManyChat is a chat marketing automation platform – Using Facebook Messenger API to create an automated conversation.

· This gives you the technology to have seamless conversations via messenger with your audience.

· ManyChat also offers chat marketing through email and text.

· ManyChat allows you to set triggers and rules so you don’t bombard your audience.

· ManyChat can be a stand-alone email platform or integrate with your existing one.

· When you use ManyChat, you build the conversation into the platform so you can make the copy adhere to your brand.

· You can take the automated conversation to a human advisor.

· Automation is great for saving you time and help your audience get answers quicker.

· Automation also helps take your audience on a journey and allow them to instantly buy.

· The whole situation right now is exhausting – everyone is trying to fight to be seen and grow their business. This time is also an opportunity to pivot and try something new that you hadn’t thought of.

· You have to deliver value in order to stand out.

· Everyone offers something, what can you offer?

· Chat marketing is instant – people who want to buy are able to do it right there and then.

· You can also offer content within chat marketing to get more people to see it.

· People have to opt in to receive broadcast marketing messages via chat bots.

· If you are going to send broadcasts via chat bots, you need to check the fine print on Facebook – you cannot do certain things.

· As a solopreneur, you can’t do it all – there is software out there that can help you!

· ManyChat also offers a tool to respond to comments on Facebook for you.

· Think about how you want to communicate with your audience.

· You can still get your personality across via your messenger bot.

· It takes time to figure out and set up your messenger bot but it is so worth it!

· Messenger bots are another way to communicate with your audience to add to your tools.

· Set yourself up for success and outrank your competitors.

· Have the conversation where your target audience is.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

As a solopreneur, you don’t have to do it all on your own! You can deliver better conversations and add value to your audience by using ManyChat.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

· What is ManyChat? 05:22

· Email marketing with ManyChat 12:45

· How bots are used in automation 15:20

· The advantages of automated conversation 18:30

· Chat marketing in today’s social media world 23:51

· Chat marketing performance 31:02

· Your voice, but automated 40:32

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