Podcast Advertising Playbook artwork

The Podcast Industry Is Changing

Podcast Advertising Playbook

English - March 01, 2023 13:00 - 19 minutes - ★★★★ - 1 rating
Business Technology podcasts advertising marketing podcastadvertising podcastsponsorship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Approach Your Next Campaign w/ Confidence ft. Brittany Bernado
Next Episode: Do You Have Too Many Podcast Ads? w/ Gabriel Soto

“We cannot continue to sign contracts that say the ad is going to live in the episode forever. 
That’s right. You heard it - forever.”
Today, Heather Osgood is back with a solo episode to discuss the changes she’s been seeing in the podcast industry. 
This includes:

Faked in ads and why we need to start calling them what they are. 

Ways to make dynamically inserted ads more successful. 

Why we should move towards a pure CPM pricing model. 

The podcast industry is changing… are you able to keep up? 
________________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - True Native Media
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

“We cannot continue to sign contracts that say the ad is going to live in the episode forever. 

That’s right. You heard it - forever.”

Today, Heather Osgood is back with a solo episode to discuss the changes she’s been seeing in the podcast industry. 

This includes:


Faked in ads and why we need to start calling them what they are. 
Ways to make dynamically inserted ads more successful. 
Why we should move towards a pure CPM pricing model. 


The podcast industry is changing… are you able to keep up? 

________________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

Twitter Mentions