Prioritizing Brand Sustainability

“We always try to say, no matter how much data we have, no matter how strong of a relationship we have with our hosts, things can still happen.”
The threat of controversy is always in the back of an advertiser’s mind. What if the show they’re partnering with offends people? What if old, harmful tweets from the host come to light? There’s no way to know what the future holds, but there are ways you can prioritize your brand’s sustainability. 
Today’s episode of The Podcast Advertising Playbook is a special one because, for the first time, Heather is joined by two leaders in the industry, Tamara Zubaity and Jennifer Laine. Tamara and Jennifer are experts in brand sustainability, and along with Heather, they discuss:

The impact of Stakeholder Capitalism

The Global Alliance for Responsible Media (GARM) and its place in the podcast industry

Brand Safety vs. Brand Sustainability 

How to handle hosts in a controversy 

AI vs. Machine Learning

________________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - True Native Media
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

“We always try to say, no matter how much data we have, no matter how strong of a relationship we have with our hosts, things can still happen.”

The threat of controversy is always in the back of an advertiser’s mind. What if the show they’re partnering with offends people? What if old, harmful tweets from the host come to light? There’s no way to know what the future holds, but there are ways you can prioritize your brand’s sustainability. 

Today’s episode of The Podcast Advertising Playbook is a special one because, for the first time, Heather is joined by two leaders in the industry, Tamara Zubaity and Jennifer Laine. Tamara and Jennifer are experts in brand sustainability, and along with Heather, they discuss:

The impact of Stakeholder Capitalism
The Global Alliance for Responsible Media (GARM) and its place in the podcast industry
Brand Safety vs. Brand Sustainability 
How to handle hosts in a controversy 
AI vs. Machine Learning

________________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook