Podcast Advertising Playbook artwork

Podcasts & PR 101

Podcast Advertising Playbook

English - November 22, 2023 08:01 - 42 minutes - ★★★★ - 1 rating
Business Technology podcasts advertising marketing podcastadvertising podcastsponsorship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Build A Better Campaign
Next Episode: Let’s Talk About Frequency Capping

PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe. 
This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is! Acast is the hosting distribution and monetization platform for podcasts across the open ecosystem, and Molly shares her insider knowledge about how PR is closely related to podcasting. 
Tune in to hear Heather and Molly answer:

What is PR? 

Who really owns an ad? 

Does every brand need a branded podcast? If so, how do you run a successful one? 

Where should you start with podcast trade publications? 

______________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe. 

This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is! Acast is the hosting distribution and monetization platform for podcasts across the open ecosystem, and Molly shares her insider knowledge about how PR is closely related to podcasting. 

Tune in to hear Heather and Molly answer:


What is PR? 
Who really owns an ad? 
Does every brand need a branded podcast? If so, how do you run a successful one? 
Where should you start with podcast trade publications? 

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  


Twitter Mentions