How Does Podcast Advertising Work and Why is it Effective?

Podcast Advertising Playbook

English - December 17, 2020 16:00 - 30 minutes - ★★★★ - 1 rating
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Previous Episode: This Is How You Sell Your Book Using Podcast Advertising

Next Episode: How To Improve Podcast Ad Results By Diversifying Genres

With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, and some of the challenges advertisers face when they are new to the marketing channel.