“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.”
Podcast ads aren’t always easy to produce, and we can all tell when the host is phoning it in. This week’s guest is right; finding a show to advertise on and having ads on your show is a privilege - one that should be taken seriously by both parties. 
A.J. Feliciano, Head of The Roost Podcast Network, joins True Native Media CEO Heather Osgood on today’s episode of The Podcast Advertising Playbook. In this episode, they discuss: 

The value of personal endorsements in host read ads. 

Structured campaigns that are great for advertisers and the audience. 

Why you need to trust the host to give a good ad read. 

Are video podcasts actually podcasts? 

Ways to utilize a multiplatform distribution strategy. 

How YouTube will play a role in the future of podcasting. 

________________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - True Native Media
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.”

Podcast ads aren’t always easy to produce, and we can all tell when the host is phoning it in. This week’s guest is right; finding a show to advertise on and having ads on your show is a privilege - one that should be taken seriously by both parties. 

A.J. Feliciano, Head of The Roost Podcast Network, joins True Native Media CEO Heather Osgood on today’s episode of The Podcast Advertising Playbook. In this episode, they discuss: 


The value of personal endorsements in host read ads. 
Structured campaigns that are great for advertisers and the audience. 
Why you need to trust the host to give a good ad read. 
Are video podcasts actually podcasts? 
Ways to utilize a multiplatform distribution strategy. 
How YouTube will play a role in the future of podcasting. 

________________________________________

More of a visual person? Watch this episode on YouTube

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

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