Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

Podcast Advertising Playbook

English - September 17, 2020 15:00 - 19 minutes - ★★★★ - 1 rating
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Previous Episode: Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This Instead For Better Success.

Next Episode: Why The Speed Of Podcast Advertising Is Different And Why It Works Better Than Other Ads.

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money.