Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta
Podcast Advertising Playbook
English - October 08, 2020 15:00 - 48 minutes - ★★★★ - 1 ratingBusiness Technology podcasts advertising marketing podcastadvertising podcastsponsorship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge.
We talk about the importance of brand safety and how dynamic ad insertion helps protect both podcasts and advertisers. Bryan tells me how effective geo-targeting is and what data we should be focused on. We also cover Apples privacy updates and how that will affect podcasts moving forward. Learn more about Bryan Barletta.