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Your (Online) Reputation Precedes You with Mike Blumenthal
Marketing Speak
English - August 09, 2017 16:00 - 1 hour - 57.4 MB - ★★★★★ - 38 ratingsMarketing Business Entrepreneurship advertising entrepreneurship seo digitalmarketing influencers listbuilding marketing onlinemarketing searchengineoptimization socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today I'm talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm experience won’t leave a review for the whole world to see. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to hear this episode!
Find Out More About Mike Here:
Blumenthal’s
Mike Blumenthal’s blog
@mblumenthal on Twitter
Mike Blumenthal on LinkedIn
Mike Blumenthal on Get Five Stars
[35:44] - Mike discusses Glassdoor and how to use it to your advantage. [38:43] - Stephan recommends a previous Marketing Speak episode with Kenton Hutcherson if you want to learn more about Ripoff Report. [39:25] - We hear Mike’s tips for getting better images to show for your business. [42:25] - Do you still need to upload inside photos if you run a home-based business rather than a retail store, for example? [43:42] - Mike offers Barbara Oliver Jewelry as an example of a site that has done a great job with its reviews page. Stephan then talks about his own testimonials page. [46:59] - In the world of reviews and ratings, what does Mike recommend that people do in terms of badges? [49:27] - Mike shares his thoughts on Trustpilot. [50:31] - Does Mike have any suggestions on types of awards to apply for? [51:51] - Local search is fundamentally different than organic search, Mike explains. He talks about how these differences are relevant and how to take them into account for your business. [57:13] - Mike points out that it’s important to have followers who engage and share your content, not just disengaged followers. [59:04] - Mike offers listeners several resources, including his Moz Local 2017 presentation. Links and Resources:
Blumenthal’s
Mike Blumenthal’s blog
@mblumenthal on Twitter
Mike Blumenthal on LinkedIn
Mike Blumenthal on Get Five Stars
GetFiveStars
Local U
Net Promoter Score
Yelp
Barbara Oliver Jewelry
Ripoff Report
Pissed Consumer
Rich snippets
Schema.org
Gravity Forms
Astroturfing
The Carter Center
Wikidata
Knowledge Panel
David Deering
Touch Point Digital Marketing
Moz Local
Jonathan Hochman on Marketing Speak
YP.com
Superpages
Houzz
Glassdoor
Kenton Hutcherson on Marketing Speak
Google My Business forum
Better Business Bureau
Trustpilot
Davey Awards
The killing of Cecil the lion
Are Words the New Links? - Mike Blumenthal’s Moz Local 2017 presentation