173: Content Marketing + SEO: Your One-Two Punch with Eric Siu

Imagine buying a failing company for $2 and not just turning around in a couple months, but growing it to the point where you have offices in San Francisco, LA, and New York, and an impressive client list that includes companies like Lift, Intuit, and more. That's the remarkable story of Single Grain, the agency owned by my guest, Eric Siu. Eric is an SEO consultant and entrepreneur who's developed growth strategies for dozens of noted brands. He also cohosts the Marketing School podcast with Neil Patel who has also been on the show. Eric is the creator of ClickFlow, a CDN or proxy server for SEO. It's an unusual idea and actually similar to Gravity Stream, an optimization platform that I had developed way back in 2003 and got sold with my agency, Netconcepts, in 2010. In this interview, we'll be talking about the secret behind creating a more powerful connection with your customers, how to harness multichannel marketing, and the process behind turning your website into an evergreen traffic machine. Since Eric is a prominent speaker and podcaster, he'll also be providing some valuable tips on creating a personal brand and building an audience for your podcast.