Here to explore the fascinating complexity of SEO with me is John Doherty, the founder of Credo, which makes it easy to find a great SEO or marketer. John has helped over 1500 business find a quality digital marketing provider, and has also personally consulted on SEO with some of the largest websites online, including Zillow. While we usually deal with smaller websites, this episode will dive deep into technical SEO for large websites of a million pages or more.
Find Out More About John Here:
Credo
John Doherty
John Doherty on LinkedIn
@dohertyjf on Twitter
@mrjohnfdoherty on Facebook
@dohertyjf on Instagram
In This Episode: [01:10] - John starts things off by talking about enterprise SEO, and what’s different between regular SEO and enterprise SEO. [04:27] - We hear about whether the majority of the pages that John has been talking about are unique and useful, or just repeat copies of similar pages. [06:03] - How would John tackle an issue of having multiple low-value pages or duplicate content pages in Google’s index? [09:52] - John talks about and clarifies the increased growth he mentioned a moment earlier. [10:46] - Stephan takes a moment to arrange the strategies and methods that John has been talking about into a hierarchy. [13:27] - We hear some of John’s additions to what Stephan has been saying. [15:50] - The challenge that you’re dealing with on large websites is crawl optimization, John explains. He and Stephan then talk about crawl budget and index budget. [20:45] - Google used to say that 301 redirects were the only ones that pass pagerank, but
Gary Illyes said otherwise, Stephan points out. [25:12] - John responds to what Stephan has been saying about links and redirects, and the involved side effects. [28:44] - We hear about crawl budget versus index budget, with Stephan explaining what they are. [33:39] - We move on from canonicals and 301s to a fun yet important topic: link building. How do you do link building for a large-scale website with millions of pages? [37:57] - John talks about the challenge with many metrics. [40:55] - Stephan talks about a piece of content explaining the benefits of
Link Explorer. [42:40] - How many tools does John typically use? His answer includes a list of some of his preferred tools. [47:51] - What would John tell a client who wants to rank for a specific keyword for a specific page? [49:57] - We hear about what John does to make something a link-worthy page. [52:35] - Stephan shares something that he didn’t love about an SEO choice that
REI made against his advice. [54:30] - John shares his suggestions on what a listener should do if they’re looking for the right agency or consultant to hire at the right price. [57:26] - Is there a paticular price range that a typical agency will fall within? [59:35] - John lists some ways that listeners can get in touch with him. Links and Resources:
Credo John Doherty John Doherty on LinkedIn @dohertyjf on Twitter @mrjohnfdoherty on Facebook @dohertyjf on Instagram Zillow Google Analytics Gary Illyes Christoph Cemper on Marketing Speak (1 of 2) Christoph Cemper on Marketing Speak (2 of 2) Google’s John Mueller SEO Tips for 2016 Search Engine Roundtable Danny Sullivan Moz Link Explorer Domain Authority Page Authority MozTrust MozRank LRT Power Trust Link Research Tools Majestic Screaming Frog Sitebulb SEMrush Ahrefs Moz Keyword Explorer Searchmetrics Marcus Tober on Marketing Speak REI Kohl’s
