Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! Natalie is a business strategist and coach who helps high-achieving women entrepreneurs grow and scale their businesses. As the host of the popular BizChix podcast and the leader of two masterminds, she’s intimately familiar with how growing your tribe can grow your business. She also emphasizes not burning out, and talks about creating passive income.
Find Out More About Natalie Here:
BizChix
Natalie Eckdahl on LinkedIn
@bizchixpodcast on Twitter
Biz Chix on Facebook
In This Episode: [01:23] - Natalie starts things off by talking about game changers that have transformed her business from a marketing and sales perspective. [03:03] - Does Natalie worry that she might lose control of her community on Facebook, since it’s not on her own site? [05:42] - People are on Facebook, so that’s the most effective way for them to communicate, Natalie points out. [07:46] - We hear about how the women who attended Natalie’s event responded to the experience. [12:18] - Stephan takes a moment to talk about his own attempts to put on events, which he had to cancel due to lack of ticket sales. Natalie then discusses the need to know your strategy. [15:22] - Something that Natalie learned from her event is that her audience is hungry to learn. [17:46] - Natalie discusses whether her mention of losing money on her event takes mastermind sales into account, or only ticket sales. [19:46] - When Natalie documents positive comments on her sales page, does she reach out to each person for permission? [24:02] - Natalie talks about her switch from interview-format podcasts episodes to solo episodes. [27:28] - Does Natalie do episodes live as well, or are they purely recorded in advance and released later? [28:52] - Most podcast consumers are listening only and not consuming via video, Stephan points out. Natalie then talks about the difficulty of getting people to move from one platform to another, and how to get people to share your content. [31:51] - We hear about how Natalie has grown her podcast. [33:32] - Stephan takes a moment to recommend a previous
conversation with Daniel J. Lewis about iTunes SEO. [35:53] - We learn about some low-hanging fruit SEO tactics for YouTube videos. [38:13] - Why does Natalie offer two levels of masterminds? [41:36] - Natalie talks about one of the biggest game-changers in her business: hiring a high-level team member to facilitate the masterminds. [43:56] - We learn about the pricing of Natalie’s two masterminds. [47:10] - Natalie’s closing thought on masterminds is that when you put them together, you’re really looking for diversity. [48:00] - How can people get in touch with Natalie, sign up for her events, or learn more about her and what she does? Links and Resources:
BizChix Natalie Eckdahl on LinkedIn @bizchixpodcast on Twitter Biz Chix on Facebook Kate’s Take Entrepreneur on Fire Moz’s Recommended List of SEO/Marketing Consultant, Firms & Agencies Daniel J. Lewis on Marketing Speak Podcasters’ Society 6 Ways to Grow Your Podcast Audience With SEO by Stephan Spencer Google Trends Jeff Martin on Marketing Speak CEOCHIX EliteChix Stacking Your Team podcast BizChix episode 302: Teams are the “New” Passive Income BizChix episode 287: Design a High Performing Mastermind The Art of Masterminding: Free Quick Start Guide
