Marketing Simplified

Staffing Shortages, TikTok, and Tips for Entrepreneurs

Three Leverage Points for Successful Marketing / Q&A with Joe Vagnone and Bill Russell (Small Business Event of the Year, Part 2)

Danny Decker speaks at the Lake Norman Chamber of Commerce 8th Annual Small Business Even of the Year 2021. In part two, Danny is interviewed by Joe Vagnone and Bill Russell.

Marketing "Wellness Check" for Your Small Business - (Small Business Event of the Year, Part 1)

Danny Decker speaks to small business owners at the Lake Norman Chamber of Commerce 8th Annual Small Business Event of the Year 2021. Part 1 of 2.

Let Your Customers & Clients Know You Appreciate Them!

Thanksgiving is right around the corner, and this is a great opportunity to let your customers and clients know how that you appreciate them!

Create Your Year-End Offer

December is just around the corner, and this is a fantastic time to GROW your business. Listen-in and learn how to create an irresistible year-end offer!

Lessons from the Election

Marketing lessons from the 2020 presidential election!

Repurpose Your Marketing Content for Max ROI!

It takes time and effort to produce marketing content. Here's a simple tip to help you get a bigger ROI on your investment!

Your Email Autoresponder Strategy

Effective marketing starts with getting the fundamentals right - and your email autoresponder systems are an important piece of your digital strategy.

How to Leverage Election Season in Your Marketing

Effective marketing piggy-backs on trending topics and conversations that are *already* taking place in the mind of your customers and clients. Here's how to apply this concept to election season.

Are You Speaking to the Pain Points?

An effective marketing message speaks directly to the pain points your customers and clients are experiencing. In this episode, Danny shows you how to make this happen.

How to Verify That Your Marketing Data is Accurate

You're making marketing decisions based on the data - at least, you should be :) But what happens if the data is wrong? In this episode, Danny shares a simple strategy to verify that the data you're working with is accurate.

Five Website Metrics to Track

In this episode, Danny shares five key website metrics that you should be paying attention to. Listen in and learn how to assess your website performance!

How to EXECUTE & Grow Your Business

The greatest strategy in the world is meaningless if you can't execute. In this episode, Danny shares three tips to help you EXECUTE your marketing strategy and grow your business!

Create Urgency to Generate Cash Flow

One of the best ways to generate quick cash flow into your business is by creating urgency among potential clients who are "on the fence" about engaging your business. Listen in as Danny shares four strategies to create urgency and generate cash flow!

How to Provide Free Value to Potential Clients

Providing "free value" is the best way to marketing your business. Listen to the episode for tips on how to create free, educational content and share it with potential clients and customers.

Your Email Signature as a Marketing Tool

Your email signature is a valuable marketing tool - learn how to leverage it!

Why You Need a Marketing Coach

It's critical that you have a long-term, strategic marketing plan in place. And it's critical that you check in on your marketing campaigns on a monthly basis to ensure that you're making progress.

How to Network More Effectively

Are you investing time and effort into your networking strategy? Here are three steps to help you get more from your efforts...

Call Your Customers!

In this episode, Danny introduces a "revolutionary" new marketing strategy!

Listen to Your Sales Team!

Your sales team can provide timely, real-world input that makes your marketing message much more effective. Listen to your sales team!

Be Consistent With Your Marketing

Effective marketing requires consistency. Build systems to keep your marketing consistent!

Three Marketing Numbers You Need to Know

In this episode Danny highlights three critical marketing numbers that you need to track on a monthly basis!

Reset Your Goals

We're halfway through 2020 - and it's safe to say that the year has unfolded very different than any of us expected. This is your opportunity to reset your goals and finish the year strong.

How to Make Time for Your Marketing

How to Make Time for Your Marketing Here's how to find time to make sure that your marketing gets done!

You Need a Weekly Email Newsletter

You Need a Weekly Email Newsletter A weekly email newsletter is one of the most valuable marketing tactics out there - and it's easy to execute. Listen to the episode to see why it's such a big deal and how to get started!

Create Content for Humans, Not Search Engine Robots

Create Content for Humans, Not Search Engine Robots When you're creating content, think about your human audience, not the search engines. Solve specific problems in an interesting way - and don't worry about the SEO ramifications!

Molly's Game

Marketing & business lessons from the book "Molly's Game"

#GeorgeFloyd & How to Respond as Entrepreneurs

#GeorgeFloyd & How to Respond as Entrepreneurs

How to respond to crisis as an entrepreneur.

Why I Just Bought a Roomba

When it comes to marketing – timing is everything. You need to reach the right people, at the right time, with the right message!

Tik Tok & Your Marketing Strategy

Tik Tok is one of the fastest-growing social media platforms today, and there's a lot you can learn & apply to your own marketing strategy.   Viewers can download

Website Traffic Doesn't Matter

If you're investing time, money, or resources into a marketing campaign, it's important that you're tracking results. You need to be crystal clear about which numbers are important - and which numbers don't matter. This episode will help you figure it out!

Make a "Back to Business" Plan

As we slowly begin the transition back to "normal" life, what challenges are your clients and customers going to face? How can you help them solve these problems?  

Five Steps to Adjust Your Marketing During COVID-19

We're going to be dealing with the fallout of COVID-19 for another 12-18 months. Here are five steps that you can take today to update your marketing for this new reality.

How to Grow Your Mailing List During COVID-19

It's important to keep marketing and keep selling despite the challenges created by coronavirus. But, in addition to generating revenue, you also have the opportunity to educate your audience and build your mailing list. Listen in and learn how to make it happen!

Danny on WSIC News: Keep Marketing & Keep Selling!

Last week Danny visited the WSIC News team in Charlotte. They covered COVID-19 and its impact on business owners, how to adjust your marketing for this new reality, and WHY it's so important to keep marketing and selling.  Listen in! 

Don't Stop Marketing!

As a business owner, the best thing that you can do to support our economy and help our country bounce-back from COVID-19 is to KEEP MARKETING, keep selling, and keep revenue coming in the door for your business. Our economy depends on you - don't stop! 

Create Experiences to Keep Your Clients and Customers Sane During COVID-19

How can you create EXPERIENCES for your customers and clients?

Increase Your Social Media Frequency (And a Special Announcement)

One way to adjust your marketing during the COVID-19 slowdown is to dramatically increase your social media frequency.  And, in this episode I announce a FREE Business MasterMind designed to help business owners survive, pivot, and ultimately THRIVE despite coronavirus. You can join now at www.DannyDeckerMarketing.com/Thrive.

Coronavirus Response: Use Social Media to Build Your Brand as a Thought Leader

With more people than ever using social media, you have a golden opportunity to connect with your audience and build your brand as a thought leader. 

COVID-19, Day Six: What Can You Accomplish This Week?

We're all in "wait and see" mode thanks to coronavirus - but how can you use this time productively to move your business forward? 

Coronavirus Response: Double Down on Your Marketing!

I have no idea how long Coronavirus is going to last or what the next few weeks are going to look like. BUT one thing I do know... is that people are going to be spending a LOT more time on social media than usual. Which means... this is not the time to stop your marketing. This is an opportunity to double-down on your marketing, especially on social media, and set yourself up for the "rebound" when things get back to normal!

How to Strike When the Iron is Hot

Listen in to learn how to use your marketing to capitalize on momentum you've created! 

Market, Message, Media

Listen in to discover the three elements that you have to get right in each of your marketing campaigns! 

Don't Get Emotional Validation From Your Customers

As a business owner, it's easy to get emotional validation from clients and customers. But this is a dangerous road to go down, for a handful of reasons. Learn why this is a problem and how to avoid it! 

How Better Marketing Creates a Better Business

"I have plenty of customers already, so I don't need to worry about my marketing." Here's why that mindset is holding you back!

"Can I Really Get Business From A Podcast?"

We're getting meta on this episode! Can you really get business from a podcast? Yes, you can, but there's something you need to know...

The Single Biggest Thing You Have To Get Right On Your Website

Your website plays a key role in your business and marketing. But there's one job that's more important than all the rest...

If You're Having Trouble Selling, Your Brand May Be The Reason Why

Your brand is foundational to all of your marketing - and your sales. If you're struggling to close prospects, take a hard look at your brand. 

Segment Your Customer List!

It's important to segment your customers and clients based on the products and services they've purchased from you. This gives you the ability to easily up-sell and cross-sell. Listen to the episode to learn how to get started!